Hon. Marsha Henderson

1. Launch of “Venture Deeper” Tourism Brand Campaign internationally to restore domestic and foreign investor confidence and stimulate consumer enthusiasm.  
2. Successful hosting of 25th Annual Music Festival.  
3. St. Kitts and Nevis became the prestigious first stop for the world's largest cruise ship, Icon of the Seas  
4. 5 weeks Car Swarm (New York) 2024, taxi cabs are wrapped in eye-catching designs to promote the peak season winter promotion.
5. a. Strategic and innovative approach to Tourism: (2025). 

b. In the USA Out-of-Home Advertising in key locations like major airports in New York, New Jersey, Atlanta and Miami and Time Square- New York. 

6. NBC Takeover feature- Kittian Chefs on NBC Live in South Florida to feature Kittitian food and culture.

7. Maintained dynamic tourism presence in major trade shows (Travel Adventure Show, Spring US Road Show) engaging tourism leaders and travelers to promote our destination.

8. Launch of the Summer Unscripted Campaign to capture the essence of St. Kitts as the ultimate destination for spontaneous and flexible travel.

9. Launch of the Diaspora campaign (May 2025) a reunion that invites our overseas community to reconnect with their roots, and become ambassadors of St. Kitts & Nevis.

10. 314% increase in social media content.

11. 748056 cruise passengers for the period October 2024 to April 2025 and increase from 690244 for the period October 2023 to April 2024 overall 8% increase.

12. Accolades:  

a. Caribbean Cruise Destination of the Year  

b. Caribbean Adventure Destination of the Year 

c. Patous International Travel Award for 2025 Destination of the Year – Hidden Treasure

1. 1. 1. Introduction of new airlines to airlift (Inter-Caribbean, Caribbean Airlines, JetBlue Airlines).  
      2. First visit of the Seabourn Venture Cruise line to St. Kitts and Nevis.  
      3. Inaugural visit of the world’s largest cruise liner, the Icon of the Sea.  
      4. New Apron at the Robert L. Bradshaw (RLB) International Airport  

1. 1. Gratuitous payments for employees unjustly terminated for not taking the COVID-19 vaccine and who did not receive severance payment.  
   2. National increase in minimum wage to $430 weekly